All 5 Firms at a Glance

#1 Code and Theory
$$$$
New York, NY
Healthcare systems, hospitals, pharma, medtech enterprise
Major US healthcare systems · pharma · medtech enterprise
#2 Huge
$$$$
New York, NY
Enterprise healthcare brands, large-scale digital platforms
Google · Delta · Hershey's · HBO · enterprise healthcare
#3 Big Human
$$$
New York, NY
Healthcare apps, telemedicine platforms, digital health startups
Digital health · telemedicine · healthcare apps
#4 AREA 17
$$$
New York, NY (+ Paris)
Science-led healthcare brands, research institutions, complex storytelling
Research institutions · biotech · healthcare publishing
#5 Rightpoint
$$$$
Chicago, IL
Enterprise healthcare CX, hospital systems, pharma digital transformation
Major US hospital systems · pharma · medical devices

$$$ = premium · $$$$ = enterprise

Top 5 Web Design Agencies
for Healthcare & MedTech

Ranked by our editorial team based on portfolio quality, client outcomes, and industry reputation.

#1
Top Pick
Code and Theory

Code and Theory

New York, NY

$$$$
Enterprise

Best For

Healthcare systems, hospitals, pharma, medtech enterprise

Code and Theory is one of the most respected enterprise digital agencies in the US, and their healthcare practice is genuinely deep. They've worked with major healthcare systems, pharmaceutical companies, and medtech enterprises on everything from patient-facing portals to internal clinical platforms — work that requires equal parts strategic discipline, regulatory awareness, and design polish. Their NYC office leads many of these engagements, with the scale and process to handle multi-stakeholder healthcare clients where the brief involves clinicians, compliance teams, and the C-suite simultaneously. The right partner when "redesign our website" is actually "redesign our entire digital ecosystem."

Notable clients: Major US healthcare systems · pharma · medtech enterprise

Visit codeandtheory.com
#2
Huge

Huge

New York, NY

$$$$
Enterprise

Best For

Enterprise healthcare brands, large-scale digital platforms, complex UX in regulated industries

Huge is one of the most influential digital experience agencies in the world, with a healthcare practice that includes major US payers, providers, and pharmaceutical companies. They work at the intersection of design, technology, and business strategy — helping healthcare brands build digital products that operate at scale across web, mobile, and connected devices. Their NYC headquarters handles complex healthcare engagements where the design challenge is matched by regulatory complexity (HIPAA, FDA, state-by-state compliance). If your healthcare organisation needs a true strategic partner — not just a design vendor — and has the budget to match that ambition, Huge sets the standard.

Notable clients: Google · Delta · Hershey's · HBO · enterprise healthcare

Visit hugeinc.com
#3
Big Human

Big Human

New York, NY

$$$
Premium

Best For

Healthcare apps, telemedicine platforms, digital health startups

Big Human is a New York-based product and brand studio with a strong track record in digital health — the kind of telemedicine apps, mental health platforms, and healthcare startups that need consumer-grade design polish on day one. They handle product, brand, and engineering in-house, which makes them particularly effective for healthcare startups where speed and end-to-end ownership matter as much as design quality. A natural fit when the client is a digital health Series A or B looking for a senior partner to take their product from early MVP to a polished, trusted experience.

Notable clients: Digital health · telemedicine · healthcare apps

Visit bighuman.com
#4
AREA 17

AREA 17

New York, NY (+ Paris)

$$$
Premium

Best For

Science-led healthcare brands, research institutions, complex storytelling

AREA 17 is a New York-headquartered (with Paris office) digital agency known for handling intellectually serious clients — research institutions, scientific publishers, healthcare and biotech brands where the content itself is genuinely complex and needs design that respects the substance. Their work tends to be considered, typographically disciplined, and built for the kind of healthcare buyer who values intellectual credibility over flash. A natural fit for medtech, biotech, healthcare research, and clinical institutions that want their digital presence to feel as serious as the work they actually do.

Notable clients: Research institutions · biotech · healthcare publishing

Visit area17.com
#5
Rightpoint

Rightpoint

Chicago, IL

$$$$
Enterprise

Best For

Enterprise healthcare CX, hospital systems, pharma digital transformation

Rightpoint is one of the largest enterprise customer experience agencies in the US, with a healthcare practice that runs across major hospital systems, pharmaceutical companies, and medical device manufacturers. Their Chicago HQ leads complex, long-engagement healthcare programs — the kind that involve service design, internal tooling, patient-facing platforms, and multi-year digital transformation roadmaps. The right pick for established healthcare organisations that need a partner with the scale, process, and regulatory experience to deliver across an entire digital ecosystem, not just a single website.

Notable clients: Major US hospital systems · pharma · medical devices

Visit rightpoint.com

Best Web Design Agencies by Industry

Every industry has different requirements. We rank the best US web design agencies for each one — based on portfolio quality, client results, and industry reputation.

Our Rankings Are Based on Merit. Nothing Else.

Every firm featured is evaluated against five core criteria. Here is what we look for.

Portfolio Quality

Does their work demonstrate real creative and technical excellence across multiple projects and industries?

Client Results

Can they point to measurable outcomes — improved conversion rates, successful launches, revenue growth tied to redesigns?

Pricing Transparency

Are they honest about their pricing model, even when they don’t publish exact figures?

Communication & Process

Do clients consistently describe smooth, professional engagements from brief to launch?

Range & Fit

Do they have a defined area of strength, and do they consistently deliver within it?

Our evaluation framework is transparent and applied consistently to every firm we assess. Read the full methodology →

Built by people who’ve been inside the industry. Funded by no one else.

This project is run by a small team with deep experience in web design, digital strategy, and product development. We’ve worked at agencies, run in-house design teams, advised startups on their first website builds, and evaluated agency pitches from both sides of the table.

We are not a marketing company. We don’t take advertising. We don’t have referral arrangements with any firm on our list. Our only incentive is to publish rankings people can trust. Read more about us →

Editorial-led rankings

Every ranking is decided by our editorial team.

No commercial relationships

We have no advertising or referral arrangements with any firm listed.

Reviewed twice annually

Q1 and Q3 updates. Firms that slip are removed.

Tips on How to Choose a Web Design Firm

Seven principles for navigating the agency selection process — from someone who’s seen it from both sides.

01

Start with fit, not fame.

The most well-known agency is rarely the best one for your specific project. Match agency size, specialty, and working style to your actual brief — not their client list.

02

Read the case studies, not just the galleries.

Look for evidence of strategy, process, and measurable outcomes — not just polished final screenshots.

03

Ask who will actually work on your project.

Many firms win business at the senior level and deliver at the junior level. Knowing this upfront saves painful surprises.

04

Match firm size to your project weight.

A 200-person agency will treat a $20K project very differently than a 12-person studio will. Be honest about where your budget sits in their hierarchy.

05

Get the full pricing picture before you commit.

Understand what’s included, what triggers extra costs, what the revision policy is, and what post-launch support looks like.

06

Ask for references and ask the hard questions.

Don’t ask “were you happy?” Ask: “Did they hit deadlines? How did they handle problems? Would you use them again for something bigger?”

07

Trust what their communication tells you early.

If a firm is slow to respond, vague in their estimates, or evasive about process during the sales stage — that behaviour doesn’t improve once your money is on the table.

Frequently Asked Questions

Our top five web design agencies for healthcare and medtech in the US are Code and Theory, Huge, Big Human, AREA 17, and Rightpoint. These agencies combine design sophistication with the regulatory awareness and enterprise process that healthcare requires.

Healthcare operates under regulatory constraints (HIPAA, FDA, state compliance) that affect every design decision — from form handling to data display to content approval workflows. Agencies without healthcare experience routinely underestimate these requirements, leading to costly delays and compliance issues.

Healthcare website projects typically range from $75,000 for a focused marketing site to $500,000+ for enterprise-scale digital transformation programs. The complexity of stakeholder management, compliance review, and multi-system integration in healthcare consistently pushes costs above comparable projects in other industries.

HIPAA is the most significant — any site handling patient data must meet strict privacy and security standards. FDA regulations apply to medtech product claims. ADA accessibility compliance is particularly important in healthcare. And many healthcare organisations require multi-layer content approval processes that affect project timelines.

Healthcare projects run longer than most industries — 12–24 weeks for a marketing site, and 6–18 months for enterprise digital transformation programs. The extended timelines reflect regulatory review, clinical stakeholder input, and the multi-approval processes common in hospital systems and pharmaceutical companies.

Not necessarily. Enterprise agencies like Code and Theory and Rightpoint are built for multi-stakeholder hospital and pharma work. Digital health startups often get better results from product-focused studios like Big Human that can move at startup speed while still understanding healthcare-specific design requirements.